From concept to production-ready design, we help transform ideas into manufacturable products.

New Product Development

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The Product Development Cycle

INTRODUCTION

Circular infographic illustrating the new product development cycle, including phases: ideation, concept development, design and prototyping, launch, testing validation, launch, post-launch evaluation, in different colors.

New Product Development (NPD) is the full journey of bringing a new product to life, from initial idea to market-ready solution. It follows a structured cycle that includes concept development, design, prototyping, testing, validation, and manufacturing. Each stage plays a critical role in reducing risk, improving quality, and ensuring the final product meets both user expectations and production requirements.

At AQUAmate, we support the entire product development cycle under one roof. With in-house engineering, testing, and project management, we help turn early ideas into well-designed, manufacturable products that are ready for launch and built to scale.

From Concept to Completion

Our structured product development cycle is designed to reduce uncertainty, improve speed to market, and deliver high-quality results across a wide range of water-related applications.

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Icon of two people communicating with speech bubbles
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Icon of architectural planning with a blueprint, a compass, and a calculator.
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A 3D illustration of a 3D printer extruder printing onto a printed circuit board.
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Icon of a conveyor belt with boxes being moved by a robotic arm.
A test form with three checkboxes and lines for responses, outlined in teal on a black background.
Icon of a test paper with the word TEST at the top, three checkboxes with lines beside them, and a folded corner at the bottom right.
Icon of a delivery truck with motion lines indicating speed.
Icon of a delivery truck with motion lines indicating speed.
A hand-drawn illustration of a clock with the number '1' at the center, indicating the time.
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Initial Consultation

Initial Consultation

We begin by understanding your idea, target market, and product goals. Whether you send us a rough sketch, reference product, or technical brief, our team will work closely with you to clarify specifications, identify technical opportunities, and shape a clear development plan.

We begin by understanding your idea, target market, and product goals. Whether you send us a rough sketch, reference product, or technical brief, our team will work closely with you to clarify specifications, identify technical opportunities, and shape a clear development plan.

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Architectural drawing tools including a protractor, compass, ruler, a calculator, a pen, and a computer keyboard on blueprints.
Architectural blueprints, technical drawings, a protractor, a compass, a calculator, a ruler, a pen, a color sample fan, and a laptop on a white desk.

Design & Engineering

Design & Engineering

Our in-house product development and R&D teams step in to translate your concept into a functional design. This includes 3D modeling, material selection, and technical drawings, all developed with manufacturing feasibility and user experience in mind.

Our in-house product development and R&D teams step in to translate your concept into a functional design. This includes 3D modeling, material selection, and technical drawings, all developed with manufacturing feasibility and user experience in mind.

Close-up of a 3D printer extruder with a cooling fan, printing orange plastic parts on a black surface with a colorful background.
Close-up of a 3D printer extruder printing with orange filament, with bright green and red lighting highlighting the printer parts and build platform.

Rapid Prototyping

Rapid Prototyping

Once the design is approved, we produce a working prototype to evaluate form, fit, and function. This stage allows for hands-on feedback and quick refinements before entering tooling and production planning.

Once the design is approved, we produce a working prototype to evaluate form, fit, and function. This stage allows for hands-on feedback and quick refinements before entering tooling and production planning.

A drawing of a clock showing the number 4, with bold black and gold outlines on a light gray background.
Close-up of a metalworking machine with a metal piece clamped in place, surrounded by bolts, and a portable drill resting nearby.
A metalwork vise holding a piece of metal, with a drill press nearby in an industrial workshop.

Tooling & Pre-Production Setup

With our own mold-making facilities, we produce production tools in-house to reduce lead time and maintain control over accuracy. Pre-production samples are manufactured for verification and further testing.

Tooling & Pre-Production Setup

With our own mold-making facilities, we produce production tools in-house to reduce lead time and maintain control over accuracy. Pre-production samples are manufactured for verification and further testing.

Number 5 inside a circular design with a black outline and yellow shadow.
A scientist in a white lab coat operating a control panel in a scientific laboratory with glassware and gauges.
A scientist in a white lab coat operating a control panel in a scientific laboratory with metal walls, various gauges, pipes, and equipment.

Testing & Certification

Every new product is tested in our on-site laboratory to ensure it meets both your expectations and international standards. This includes water flow testing, durability, material resistance, and regulatory compliance checks all conducted by our lab technicians with certified equipment.

Every new product is tested in our on-site laboratory to ensure it meets both your expectations and international standards. This includes water flow testing, durability, material resistance, and regulatory compliance checks all conducted by our lab technicians with certified equipment.

Testing & Certification

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Mass Production & Deliver

Mass Production & Deliver

Once all tests are passed and final samples are approved, we move into full-scale manufacturing. Our vertically integrated operations—including electroplating, assembly, and packaging—allow us to maintain consistent quality and deliver on schedule.

Once all tests are passed and final samples are approved, we move into full-scale manufacturing. Our vertically integrated operations, including electroplating, assembly, and packaging, allowing us to maintain consistent quality and deliver on schedule.

A person wearing an orange vest and striped long sleeves holding a cardboard box outdoors.
A person wearing a multi-colored striped long sleeve shirt and an orange vest holds a cardboard box.

Learn More About New Product Development

For further information on new product development, please feel free to contact us.

Contact Us

What Products We Support

  • Modern shower with rainfall showerhead and handheld shower attached to a wall with gray tiles and minimal fixtures.

    Shower Head Set

  • A water filter system on a kitchen counter next to a sink, with a glass of water under the faucet.

    Water filtration system

  • Faucets

    Bathroom Faucets

  • A foldable dish drying rack with metal rods, black accents, and an adjustable tilt, set against a plain white background.

    Kitchen Accessories

  • Modern square shower head with a chrome pipe and blue LED lights.

    Smart Product

  • Disassembled stainless steel sink drain pipes with connectors, washers, and gaskets.

    Sink Accessories

  • Silver recycling bin with bottles inside, label indicating recycling and waste separation.

    Waste Management

  • A metal showerhead with water droplets visible on the surface, placed against a plain white background.

    Hand Held shower

  • A modern, minimalist bathroom with stainless steel fixtures including a towel rack with a white towel, a shower head, a flexible hose, a soap dish, and a wall-mounted shelving unit with hooks.

    Bathroom Accessories

  • A chrome showerhead with multiple spray holes and adjustable settings.

    Wall Mount

  • Modern black shower panel with a handheld showerhead, multiple spray options, and a wall-mounted control knob against a white background.

    Spa

  • A chrome handheld showerhead with multiple small nozzles against a plain white background.

    Rain Shower

  • Modern stainless steel kitchen faucet with digital temperature display.

    Kitchen Faucets

How We Support You

Throughout the new product development process, our teams in Hong Kong and China work together to provide responsive communication and full project visibility. You’ll be supported by:

A dedicated in-house product development and R&D team

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Full ODM development services, from design to packaging

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An on-site testing laboratory for and compliance validation

Icon of a clipboard with a checklist and checkboxes.

 

In-house tooling and mold fabrication for faster turnaround

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Experienced project managers who guide each step from start to finish

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Integrated supply chain support to align sourcing, production, and delivery

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Our Capabilities

With over 30 years of experience, we offer more than just manufacturing, we support full product development cycle with engineering expertise, project coordination, and supply chain support.

Material Options

Choose from durable plastics and metals like ABS, POM, brass, and aluminum to meet your needs.

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Finishing Capabilities

Our surface finishes, from chrome and brushed metal to matte black, are tailored to your brand.

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Design Validation

We help ensure your design is ready for manufacturing before you commit to tooling.

Read more >

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Supply Chain Management

We manage sourcing, scheduling, and logistics to streamline and ensure efficient delivery.

Read more >

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Quality Management

Our QC process includes mold validation, material testing, and final inspections to ensure performance.

Read more >

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Project Management

We oversee every step from kickoff to delivery, tracking timelines, keeping your project moving.

Read more >

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Lastest Articles

Stay up to date with our latest insights, tips, and industry news. From product trends to behind-the-scenes stories, our articles are here to inspire and inform.

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Investing in Filtered Showerhead Capabilities to Support Market Trends
Investing in Filtered Showerhead Capabilities to Support Market Trends

In today’s competitive sanitary ware landscape, consumers are demanding more than just…

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5 Key Trends Shaping Sanitaryware in 2025 and Beyond
5 Key Trends Shaping Sanitaryware in 2025 and Beyond

Sanitaryware is no longer just about functionality, it's about innovation, sustainability, and experience. As we look ahead to 2025 and beyond…

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Behind the Scenes: How a Startup Went from Sketch to Shelf
Behind the Scenes: How a Startup Went from Sketch to Shelf

Every product starts with an idea. Sometimes it’s a sketch in a notebook, a drawing on a tablet, or even a quick doodle on the back of a napkin…

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FAQs

We know you might have a few questions, so we’ve put together some helpful answers to get you started. If you don’t find what you’re looking for, we’re always here to help!

  • Share your sketches, references, or any notes you have via email (inquiry@aquamategroup.com) or WhatsApp (+852 6205 4204). We’ll help define the scope and next steps.

  • Absolutely. We identify and qualify suppliers for plastics, metals, filters, and electronics as part of development.

  • Yes. We welcome both in-person visits and virtual tours. Please contact us to arrange a time that works for you.

  • Development timelines vary by complexity. A simple plastic product with drawings may take around 180 days; more complex products may take longer.

  • Yes. We provide a seamless transition from prototyping to tooling and full-scale production.

  • Yes. We provide samples for functional testing, material review, and design verification. Prototypes can also be developed during the product development phase before tooling begins.

Designers Welcome

We love collaborating with designers to bring bold ideas to life. Whether you're refining a concept or preparing for production, our team is here to support every step from engineering to prototyping and beyond.

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